Looking for a way to enhance your click-through-rate, or CTR, in Google Search Results? Optimizing, or even adding, meta descriptions on your pages is one way to boost your CTR, simply by making the user experience better.
The term “meta description” can sound a lot like SEO internet jargon. However, a meta description is just an HTML tag made of roughly 155 characters – briefly describing...
Understanding Landing Pages
Are you struggling to get your website to rank organically for the right keywords? Or perhaps you are getting traffic to your website, but for some reason they just aren’t converting to a sale?
There’s nothing more frustrating than doing a quick Google search and seeing your competition outrank your site in the search results. One of the easiest ways to help overcome this scenario is...
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There’s nothing more frustrating than doing a quick Google search and seeing your competition outrank your site in the search results. One of the easiest ways to help overcome this scenario is...
Making Sense of Social Media
Americans are addicted to their phones. There’s no longer an age gap when it comes to online and mobile phone usage – old, young, tall, small – we’re all on our phones. So as marketers, our goal is to be where the customers are. Now more than ever, businesses of any size and type are reaping the benefits of social media.
But before we jump right in on social media, its crucial that we take...
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But before we jump right in on social media, its crucial that we take...
Should I Hire a Digital Marketing Agency?
Running a business is rewarding, but also time consuming. Don’t you just wish you could add more hours to the day? With so many things on your plate, things can start to fall through the cracks, like marketing. Marketing is all about consistency and timing, so if your marketing isn’t a priority...
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Why [and How] to Incorporate Blogging into Your Business
Blog is a word that gets thrown around more than ever now, and for good reason! Before, you start thinking you don’t have the time to write blog posts (believe me, I get it, writing takes time!), you should know that blogs are actually a really important aspect of your digital marketing plan....
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Should You Be Writing A Blog?
I am going to go out on a limb and guess that most of you reading this have never thought about writing a blog! After all, few of us “car” people consider much out of the day-to-day operations of the business. Honestly, before I started writing this blog for work, I had never...
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