For parents, back-to-school time can be a very busy, but much-anticipated time of the year. Getting those kids off to school and out of your hair can be life-altering! But, for many business owners, back-to-school time can affect business in more ways than one.
If parents or families are one of your ideal target segments, there are a few steps you can take to maximize your advertising dollars and turn this once dismal time of year into a profit-bearing period you’ll soon look forward to each year!
When school starts, there...
Driving Engagement on Facebook
Driving engagement on Facebook can feel like a zero-sum game. Facebook is constantly changing the algorithms that determine which posts will be shown to the most people. On top of that, public opinions and trending topics are always in flux.
Creating great content can be frustrating if you’re already short on time and resources. Here’s why it’s worth it: when a user likes or shares your...
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Understanding Landing Pages
Are you struggling to get your website to rank organically for the right keywords? Or perhaps you are getting traffic to your website, but for some reason they just aren’t converting to a sale?
There’s nothing more frustrating than doing a quick Google search and seeing your competition outrank your site in the search results. One of the easiest ways to help overcome this scenario is...
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There’s nothing more frustrating than doing a quick Google search and seeing your competition outrank your site in the search results. One of the easiest ways to help overcome this scenario is...
Making Sense of Social Media
Americans are addicted to their phones. There’s no longer an age gap when it comes to online and mobile phone usage – old, young, tall, small – we’re all on our phones. So as marketers, our goal is to be where the customers are. Now more than ever, businesses of any size and type are reaping the benefits of social media.
But before we jump right in on social media, its crucial that we take...
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But before we jump right in on social media, its crucial that we take...
Bridging the Marketing Gap Between the Boomers and Generations X, Y, & Z
Baby Boomers have created a generation gap in the marketplace between the way they advertise and those who have the most buying power today: Generations X, Y, and Z.
Business owners cannot afford this type of generation gap! It’s costing in the way of new, recurring, and future business. And that comes down to a loss of profits!
Tough Love
So how do you lose the fear factor of taking...
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Business owners cannot afford this type of generation gap! It’s costing in the way of new, recurring, and future business. And that comes down to a loss of profits!
Tough Love
So how do you lose the fear factor of taking...
The Man in the Mirror: The Importance of Diversity in Marketing
“If you want to make the world a better place, Take a look at yourself and then make a change.
“Man in the Mirror” written by Siedah Garrett and Glen Ballard
What is business but a manner by which to create and market that creation so others will buy it? Sounds simple enough – for a sidewalk lemonade stand, perhaps. For a growing business, enter the marketing firm and demographics to...
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“Man in the Mirror” written by Siedah Garrett and Glen Ballard
What is business but a manner by which to create and market that creation so others will buy it? Sounds simple enough – for a sidewalk lemonade stand, perhaps. For a growing business, enter the marketing firm and demographics to...
