Driving Engagement on Facebook
Driving engagement on Facebook can feel like a zero-sum game. Facebook is constantly changing the algorithms that determine which posts will be shown to the most people. On top of that, public opinions and trending topics are always in flux.
Creating great content can be frustrating if you’re already short on time and resources. Here’s why it’s worth it: when a user likes or shares your...
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Meta Descriptions Draw Users
Looking for a way to enhance your click-through-rate, or CTR, in Google Search Results? Optimizing, or even adding, meta descriptions on your pages is one way to boost your CTR, simply by making the user experience better.
The term “meta description” can sound a lot like SEO internet jargon. However, a meta description is just an HTML tag made of roughly 155 characters – briefly describing...
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The term “meta description” can sound a lot like SEO internet jargon. However, a meta description is just an HTML tag made of roughly 155 characters – briefly describing...
Making Sense of Social Media
Americans are addicted to their phones. There’s no longer an age gap when it comes to online and mobile phone usage – old, young, tall, small – we’re all on our phones. So as marketers, our goal is to be where the customers are. Now more than ever, businesses of any size and type are reaping the benefits of social media.
But before we jump right in on social media, its crucial that we take...
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But before we jump right in on social media, its crucial that we take...
Bridging the Marketing Gap Between the Boomers and Generations X, Y, & Z
Baby Boomers have created a generation gap in the marketplace between the way they advertise and those who have the most buying power today: Generations X, Y, and Z.
Business owners cannot afford this type of generation gap! It’s costing in the way of new, recurring, and future business. And that comes down to a loss of profits!
Tough Love
So how do you lose the fear factor of taking...
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Business owners cannot afford this type of generation gap! It’s costing in the way of new, recurring, and future business. And that comes down to a loss of profits!
Tough Love
So how do you lose the fear factor of taking...
Wanderings of a Mind on a Friday – the 13th – Afternoon
When first scheduling this Blog, which would usually come out on the 15th, it became readily apparent that the 15th falls on a Sunday. Not good. So, falling back to Friday, and I'm like... Wow! That will put the Blog out on Friday the 13th ~ Oh my! Whatever shall we do?!! Can you not almost hear the panic in my thought processes when that suddenly occurred to me?! Yikes!
“It’s...
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“It’s...
The New Undisputed Greatest Show on Earth
“Ladies and gentlemen, children of all ages, welcome to the Greatest Show on Earth!”
The announcement of the Ringmaster gives you goosebumps… but more importantly, did he get your attention?
Was it a better attention-grabber than the last billboard you drove past? More enjoyable than the blah-blah-blah ad playing on the car radio before you were provoked to change...
