Should I Hire a Digital Marketing Agency?

Should I Hire a Digital Marketing Agency?

Running a business is rewarding, but also time consuming. Don’t you just wish you could add more hours to the day? With so many things on your plate, things can start to fall through the cracks, like marketing. Marketing is all about consistency and timing, so if your marketing isn’t a priority it can really affect your bottom line!
What about an in-house employee?
            Let’s say you decide to enlist an employee to help with your marketing efforts, and they are doing pretty good within the marketing channels they are familiar with. What about the marketing channels they don’t know about or don’t know well? Or what if they happen to get sick or leave? Your marketing can take a big hit!
            A Digital Marketing agency will know all the marketing channels, and will be able to recommend the ones that are best for your business from experience. Agencies will have multiple people at your disposal, so no worries about missing out from an illness. You also get a team of experts without having to pay for multiple full time employees (along with benefits packages!).
Do you need a Digital Marketing agency?
1. Does your competitor’s website look or work better?
a. With websites, you have to stay ahead of the curve or you’ll get lost in cyberspace. If your site is slow or is difficult to use, it can cause customers to look elsewhere.
2. Is your current budget up to date?
a. When was the last time you looked over your budget and adjusted it to focus on the best marketing channels? Do you know which avenues are best for your business?
3. How is your SEO and SEM?
a. The two biggest factors to being found online are accurate information and consistently producing valuable content.
4. Still a bit confused?
a. Don’t know where to start or what is best for your business? A Digital Marketing agency will be able to help steer you in the right direction and show you how to properly measure the effectiveness of your digital campaigns.
Reasons to Hire a Digital Marketing Agency:
1. Expertise: Technology is constantly changing, and Digital Marketing agencies work hard to stay up to date and leverage their knowledge to bring more leads to your business.
2. Saving Money: The digital landscape has become highly specialized, and takes a team to make the perfect marketing plan. It’s not realistic to expect one person to be able to handle everything from SEM to social media, to analytics. Hiring a digital marketing agency gives you access to a team at a price that fits your budget.
3. Resources: A digital marketing agency knows what marketing tools work best, and know how to use them. You won’t have to worry about using subpar tools or having to navigate a learning curve.
4. Perspective: No one knows your business better than you, but bringing in a digital marketing agency eliminates biases that could cloud judgement. Plus, a good agency will want to know all about your business, so they can bring that unbiased perspective in an educated way.
5. Data: Digital marketing agencies are able to measure your results and adjust to make sure that your goals are being met. They understand how the market works and how to use data to optimize your budget and give you the most bang for your buck.
You can focus on running your business, and your digital marketing agency can give you peace of mind that all your marketing needs are being handled.
HPR Marketing has in-depth understanding and experience in the automotive industry. We have a proven track record, and are constantly evolving to stay ahead of the digital marketing curve. Let our team of experts help you grow your business.
By Stephanie Williams