Americans are addicted to their phones. There’s no longer an age gap when it comes to online and mobile phone usage – old, young, tall, small – we’re all on our phones. So as marketers, our goal is to be where the customers are. Now more than ever, businesses of any size and type are reaping the benefits of social media.
But before we jump right in on social media, its crucial that we take...
Digital Marketing: Capitalizing on the Law of Attraction
By the year 2021, annual spending on U.S. digital marketing will approach $120 billion. But the expense is well worth it, as the U.S. digital marketplace is thriving with booming sales to the tune of trillions annually.
Millennials, those between ages 22 and 36 in 2018, spend $600 billion dollars annually and are hitting their big-spending years.
If you’re not focusing your marketing...
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Millennials, those between ages 22 and 36 in 2018, spend $600 billion dollars annually and are hitting their big-spending years.
If you’re not focusing your marketing...
Bridging the Marketing Gap Between the Boomers and Generations X, Y, & Z
Baby Boomers have created a generation gap in the marketplace between the way they advertise and those who have the most buying power today: Generations X, Y, and Z.
Business owners cannot afford this type of generation gap! It’s costing in the way of new, recurring, and future business. And that comes down to a loss of profits!
Tough Love
So how do you lose the fear factor of taking...
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Business owners cannot afford this type of generation gap! It’s costing in the way of new, recurring, and future business. And that comes down to a loss of profits!
Tough Love
So how do you lose the fear factor of taking...
Wanderings of a Mind on a Friday – the 13th – Afternoon
When first scheduling this Blog, which would usually come out on the 15th, it became readily apparent that the 15th falls on a Sunday. Not good. So, falling back to Friday, and I'm like... Wow! That will put the Blog out on Friday the 13th ~ Oh my! Whatever shall we do?!! Can you not almost hear the panic in my thought processes when that suddenly occurred to me?! Yikes!
“It’s...
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“It’s...
The Man in the Mirror: The Importance of Diversity in Marketing
“If you want to make the world a better place, Take a look at yourself and then make a change.
“Man in the Mirror” written by Siedah Garrett and Glen Ballard
What is business but a manner by which to create and market that creation so others will buy it? Sounds simple enough – for a sidewalk lemonade stand, perhaps. For a growing business, enter the marketing firm and demographics to...
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“Man in the Mirror” written by Siedah Garrett and Glen Ballard
What is business but a manner by which to create and market that creation so others will buy it? Sounds simple enough – for a sidewalk lemonade stand, perhaps. For a growing business, enter the marketing firm and demographics to...
The New Undisputed Greatest Show on Earth
“Ladies and gentlemen, children of all ages, welcome to the Greatest Show on Earth!”
The announcement of the Ringmaster gives you goosebumps… but more importantly, did he get your attention?
Was it a better attention-grabber than the last billboard you drove past? More enjoyable than the blah-blah-blah ad playing on the car radio before you were provoked to change...
